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Ugly consumer sentiment

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abnormal investing returns, the edge of a strategy in excess of market returns

They say consumers account for 75% of economic spending and are in the driver seat. If so, it makes sense to get a feel for the consumer. A finger in air kind of test would work. One useful measure of consumer health is the Michigan Consumer Sentiment Index (MCSI).

The monthly survey (MCSI) gauges how consumers feels about:

  • the economy
  • personal finances
  • business conditions, and
  • buying conditions

Generally speaking, the MSCI is a great recession indicator. When consumer sentiment is less than good, the economy usually follows suit. Sharp drops in consumer sentiment have lead to recessions in the past. The chart below shows US recessions in gray and the level of consumer sentiment. The last four recession all were preceded by sharp drops in consumer sentiment. Not the setup for big long positions.

Michigan consumer sentiment index - annual data chart
US recessions indicated in gray

The problem we have today is the continued downward trend in consumer sentiment. To be sure, at the outset of the pandemic the US economy briefly entered a recession. However, the swift and massive monetary response from the Fed and other Central Banks shocked growth back to life. The recession was over before it started.

Fast forward to today, interest rates are rising, inflation is hot, and consumer sentiment is still falling. See recent MSCI data below, it’s ugly. To me this makes the bullish case for owing equities short-term tough to swallow, at least until sentiment improves. On the other hand, long-term investors could care less because the right stocks create enormous wealth over time.

Michigan consumer sentiment index - monthly data chart
Consumer sentiment keeps falling

Conclusion

For the most part, consumer sentiment data is dreadful and getting worse. With this in mind, investor’s might want to use caution trying to buy the dip. No doubt, rising interest rates and falling consumer sentiment is not a bullish brew. I think any rally the stock market near term will be sold until some bullish (or dovish if you like birds) catalyst emerges. Until then keep the risk guard rails up! Avoid risk of ruin.

Be flexible. Trade your own ideas. Love everyone. Call you mom.

If you’re looking for analysis on inflation see here and here.

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